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IKEA explores the importance of being comfortable in it’s Make Room for Nature campaign.

Kuala Lumpur, 29 June 2018 – IKEA, the home furnishing expert, calls Malaysians to explore the importance of being quiet and comfortable through it’s Make Room for Nature campaign. Through this campaign, IKEA hopes to highlight the role of the home as a haven to repair, renew and recover from the stresses and pressures of daily life.

“The Make Room for Nature campaign is part of our vision to create a better everyday life for the many people. It shines a light on modern life, where more and more people are living in smog-filled, neon-lit concrete jungles. This campaign is about reconnecting with nature and ourselves, with the home as a haven and escape from the pressures of modern life,” said Gerard Jansen, Deputy Retail Director, IKEA Malaysia.

“In today’s fast-paced and ‘always-on’ lifestyle, taking the time to be quiet and relax is more critical than ever. This will only become more important in the future.”

According to the 2017 IKEA Life at Home study, 1 in 2 Malaysians feel that they do not spend enough time with their family. Besides that, 21% of Malaysians don’t feel mentally present at home, finding it hard to disconnect from their life outside of home. The struggle is even more pronounced among parents, with almost half of them struggling to find the right balance when using technology at home.

But it is not all doom and gloom. While conducting the Life at Home study, IKEA discovered that personal spaces promote happiness at home. In particular, the living room and bedroom play a critical role in renewal, relaxation and recharging.

IKEA has identified several key areas of focus to help Make Room for Nature:

· Get cosy – Whether it’s the soft touch of a cosy couch, or the soothing scents of aromatherapy, comfort is different for everyone and the need for it changes throughout the day.

· Find calm and peace - Slip into your own cocoon and escape from the chaos. This could be a private room or just a quiet nook, whichever works better for every individual.

· Use natural materials - In today’s rapidly urbanizing world, many people are disconnected from nature. Rediscover Mother Nature as we surround ourselves by natural materials, lush greenery, and stillness.

· Amplify the restorative effect of plants - Bring plants indoors to create a calming ambience. Plants have a restorative effect physically and mentally. They are green, which is neutral and therefore promotes relaxation.

IKEA offers hundreds of well-designed, functional and sustainable products which are affordable for the many people. Whether it’s a soft sofa for the perfect nap or your new favourite chair to curl up with a book, look for inspiration at IKEA and start Make Room for Nature today!

For more information please visit IKEA.my

~ Bonde Senyum Riang ~

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